As fierce advocates of female entrepreneurship, we were very excited - and incredibly driven - to work with The Gender Index team to launch this hugely important initiative. The Gender Index is a live interactive media tool that maps every single active UK company in real time (it launched 31st March this year). With findings on gender, regions, sectors, and investment, it’s a groundbreaking first of its kind study.
Its bold ambition is to help tackle gender inequality in the UK company landscape, using the data to tell the story, and benchmark progress. (The number of female led companies is 3.5 times smaller than male-led companies). Its sponsors include: Natwest Group, Amazon Web Services and Goldman Sachs 10 Thousand Small Businesses UK.
Working with the team, we delivered a launch event at London’s The Shard, alongside a PR, content and social campaign to grab the attention of the stakeholders to tackle this important issue.
We developed a compelling PR story, bringing the issue to the forefront and engaging media stakeholders to help push the message out. Focusing on the solution (not just the problem!), we developed a community of The Gender Index game changers #TGI gamechangers, who share insight and wisdom and comprise thought leaders such as: female founders, investors, researchers and those involved in growing female entrepreneurialism.
The launch event was attended by 100 key stakeholders and PR coverage swept the board including substantial pieces in The Times, The Guardian, The Evening Standard, London Live and the BBC.
Online coverage alone achieved an estimated 855k views and an audience of 224 million.
