Snipple Originals

Launch of new content and IP business - Snipple Originals

Global animation studio – Snipple – wanted to announce the launch of Snipple Originals. A dedicated original content and IP division backed by £6million investment (from BGF).

The launch announcement ran via a first run exclusive in Deadline, and achieved 23 pieces of TV trade coverage, including two in-depth interviews on the slate, hitting all the global trades.  This resulted in 103m online readership, 2.01k social shares, with an average domain authority of 54. 

Since then, the company has grown an impressive slate, forming dynamic partnerships and bringing in buyers for its original and extremely high quality content.

Among other news stories and features, the company announced a partnership with the kids industry icon Keith Chapman (creator of Paw Patrol & Bob The Builder), which achieved 23 pieces of TV trade press coverage, 474k estimated oline views, an audience of 211 million and 350 social engagements.

We are very much enjoying helping them tell their story, build their business and shine a light on their fantastic content. 

“The team at Glint have really helped us create exposure and awareness for Snipple in the kids TV market, and tell the story of our exciting content and fresh new ideas for animated shows for kids across the world. It’s also been fun, from media training to interviews. It’s opened up a world for us which really helps us demonstrate our credibility and get noticed. It usually means the phone doesn’t stop ringing!” 

- CEO, Kaine Patel

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