Saltbeef Productions

Launch of a new series of BBC teen music show - Almost Never 

We were delighted to collaborate with Saltbeef Productions on the season three launch of their BBC comedy teen drama show Almost Never on BBC iPlayer and CBBC. The priority was to get more viewers using the show’s fantastic assets, including well known talent such as Amber Davies, Kimberly Wyatt and Aston Merrygold.

We developed a multi-channel social campaign to drive engagement, create an Almost Never community and pull on the best attributes of the show. With talent being such a strong theme, we invited kids to explore their talents by launching #FindYourTalent #AlmostNever across Instagram and Tik Tok, using the cast to create content to inspire and uplift young audiences. 

Alongside this, we identified opportunities for the cast to jump on Tik Tok and social trends and create unique, funny and engaging content. Particularly around the show values of music, performance, comedy, teamwork and friendship.

The campaign achieved 905, 512 total impressions and 140k content interactions on Instagram and grew the channel by 40 per cent. The Tik Tok channel posts received an estimated 320k views. 

Additional PR secured included Sunday Brunch, Daily Mirror, Good Morning Britain and OK! 

Most importantly, the new season proved very popular with viewers and was a top rating show!