Who we’ve worked with.

in our past & present…

A range of dynamic businesses and brands across TV, digital and apps, gaming, creative technology, data platforms, publishing, advertising and licensing & merchandising.

Here’s a few!

Launch of Ru Paul’s Drag Race on TruTV

The big idea was the launch a nationwide competition to find Ru Paul’s official UK drag ambassador through social and digital platforms.

With a brilliant response from the UK’s burgeoning drag community, the finalists were invited to a star-studded ‘pink carpet’ event at London’s Café de Paris to perform for an expert panel of judges: Ru Paul, Johnathan Ross and Katie Price, as well as an audience of celebrities and drag community members. The results were everything we could hope for!

27 national print, 23 consumer print.24 regional print, 438 online. 4 broadcast, 517 pieces of coverage in total: PR Value £8.1m, Reach 436m, ROI 26:1

#DragRaceUK trended 5th in the UK during eventEstimated reach of 44.2 million from @truTV mentions on Twitter. Total Facebook reach 5 million. Live broadcast of show trended as the most viewed broadcast on Periscope.

Snipple originals launch

Global animation studio – Snipple – wanted to announce the launch of Snipple Originals. A dedicated original content and IP division backed by £6million investment (from BGF).

Launched via a first run exclusive in Deadline, we achieved 23 pieces of TV trade coverage, including two in-depth interviews on the slate, hitting all the global trades.

This resulted in 103m online readership, 2.01k social shares, with an average domain authority of 54.

Most importantly, the CEO tells me the phone has not stopped! And the deals are flying in.

Cartoon network anti-bullying

Cartoon Network partnered with Childline and enlisted celebrities including Tinie Tempah and Tom Daley to create an impactful and heartfelt PR story. Assets included short films with talent, a microsite, animated shorts as well as practical help and support via the charity.

PR coverage

- Total 97 pieces of UK coverage

- Reach: 16.4 million

- Coverage included ES Magazine, The One Show, Press Association and First News

- Public Service Announcement was nominated for a BAFTA

Testimonials

“I have worked with Charlotte for many years and her approach is always highly strategic. She doesn’t think in silos but finds interesting ways to tell stories that really engage audiences. She thinks very creatively and is truly committed and passionate about what she does. She also makes the process fun and engaging!”

- Ian McDonough, CEO of Forbidden Technologies & Former MD Northern Europe, Warner Media

“From her first pitch, it was obvious that Charlotte was going transform our business. Since she came on board, we have grown hugely but importantly that growth has been recognised by our clients and customers. Naturally, our professional reputation has been enhanced. She’s very close to the business day to day and understands all our goals and contributes on a regular basis.

She focused our marketing-communications and has driven more from PR coverage. In addition to all that, she also led the re-launch of our website – which is now a much more effective tool for both producers and buyers. She’ll always go the extra mile and is creative and solution-driven.”

- Dominic Gardiner, CEO, Jetpack Distribution (global TV distribution)